Aside from the snappy editing and great explanations of all of the factors that go into designing a type face, I found myself thinking about a point he made in the beginning: People care a lot about typefaces now. Meaning not just designers, a lot of folks who have nothing to do with design care about fonts because of their interaction with a computer or phone. This brought me back to the early 2000’s and playing with Word Art on Microsoft Word for a school project. I did not have the abstract concept of design specifically in mind, I was looking at what I thought looked cool. This led me to wonder if people are looking at words more these days because of screens, not reading books, not even consuming concepts; just looking at type. There are definitely more logos present in our everyday lives due to how intense and personal advertising has become. On one hand, it is really neat that a huge swath of our population now cares about typeface, but is this not a symptom of us reacting to a world increasingly encroaching our personal lives to sell us stuff via eye catching design? While the symptom is exciting and thought provoking, the cause leaves me troubled.

Here’s my airline ticket design. My general thought process was that I wanted to make what I care about seeing as bold as possible. I did this with a bold text, aligning this information slightly differently than the rest of the ticket, and the overall size of the font. I picked a font that closely looks like Helvetica because I find the sans-serif utilitarian design to be the most readable while producing a clean, calm look.